Projects
Below are some recent projects to illustrate my experience and my approach to working with clients and teams.
Establishing the first social impact program for DigitalOcean
Senior Manager
February 2022 - April 2023
Social impact program development
Communications strategy
Project management
Employee engagement
Global program
Workplace giving
As the second hire on DigitalOcean's first Social Impact team, I helped build, implement, and communicate DigitalOcean’s social impact vision and strategy. I created programs to drive both business and social impact goals. Highlights included:
-
Developing two internal communications campaigns that achieved 80% employee engagement, an increase of 220% year-over-year
-
Establishing the company’s first charitable giving strategy, facilitating $600K+ in cash grants to 800+ organizations via community grants and employee matching gifts
-
Creating the company’s first social impact communication strategy, establishing key objectives, channel strategy, and metrics for internal & external communications
-
Leading the company’s first ESG materiality assessment, collecting and analyzing inputs from 350+ stakeholders to create the company’s first ESG report
​
See more
DO Impact homepage | Employee engagement campaign recap | 2022 recap blog post
Creating a first-of-its-kind corporate social responsibility (CSR) program for Otis
Account and Program Lead
March 2020 - July 2021
Social impact program development
Cross-functional team leadership
Project management
Creative asset development
Global program
I led the agency team that designed, launched, and executed Otis’ first global CSR program.
Together, our team conducted in-depth research, including Otis stakeholder interviews, to determine the best strategy and an authentic signature program that would fit with Otis' brand, business, and culture, and engage employees, leadership, and communities.
​
We developed and branded the global program: "Made to Move Communities", an annual competition that pairs Otis mentors with students to help improve mobility in vulnerable communities using STEM solutions. I managed and communicated with more than 16 different stakeholders between our agency and the client. Over four months, my team developed project plans, internal and external communications plans, and all program materials and creative assets to successfully launch the program.
​​
In its inaugural year, despite many challenges posed by the COVID-19 crisis, we were able to execute a successful global program that engaged employees and students in nine countries and 14 cities around the world. Our materials, including two 30+ page toolkits, were translated into six languages and hundreds of Otis volunteers spent nearly 1,500 hours working with and mentoring students in local communities. Otis awarded 10 STEM grants for a total of $200K to participating schools to improve their STEM programs. And the program was recognized with the Communitas Award for Excellence in Corporate Social Responsibility.
​
On a personal note, Made to Move Communities was one of my favorite client projects with a scrappy, motivated team, and a timely, worthy challenge. I'm particularly proud of this local NBC news segment about one of our winning student teams.
​
​
Sample assets
Year 1 'by the numbers' graphic | One-pager on STEM + mobility
Launching global projects and partnerships for nonprofit coalition aiming to end plastic waste in oceans
Projects Lead
March 2019 - March 2020
Strategic partnership development
Stakeholder management
Global program
Cross-functional team leadership
Creative asset development
The Alliance to End Plastic Waste is a Singapore-based nonprofit coalition of 80+ member companies working to eliminate ocean plastic.
​
I served as the Projects Team Lead for the account, overseeing projects with six global partner organizations in India, France, Singapore, Vietnam, Ghana, and Indonesia, all at various stages of execution. I coordinated directly with the organizations, organizing launch events, managing ongoing communication, and reporting results to the client.
​
Our partnership with Plug and Play Tech Center, worth $4.5M over three years, aimed to create an accelerator program to identify startups with unique innovations to address plastic waste in the environment. This project took place across three “hubs” (San Francisco, Paris, Singapore) that each hosted structured accelerator programs for selected start-ups on focus areas determined by the Alliance.
I worked with the client and the partner organization to create project timelines and communication plans, coordinate a public signing of the partnership announcement with a Senior Sustainability Lead at ExxonMobil, coordinate with our design team to create copy and creative assets for social media, and create Spark Pages for member companies to amplify on their channels.
​
This partnership was the most successful Alliance launch to date, helping them to gain traction with partners, media coverage, and new followers around the world.
Managing risk with social listening and creating a digital interactive flipbook for doctors
Country Lead, Content Co-lead
Nov. 2019 - Nov. 2020
Risk management
Global social media campaign
Regulated industry
Creative operations
Cross-functional team leadership
Sprinklr
In 2019, GlaxoSmithKline (GSK) launched a global social campaign for its Meningitis B vaccine. Our team was tasked with social listening: coming up with and translating queries, training local teams to operate the social listening software (Sprinklr) and on adverse events (how to respond if someone writes about a medical issue on social media), tagging content appropriately, staffing the social listening schedule, managing the budget, connecting local agency teams with local GSK team, and generating reports to share with the global client about keywords and sentiment.
​
I led the social listening projects in Canada and Greece, working with agency counterparts in both countries. Our team created a global response bank with 160+ responses (translated into six languages for each country we monitored); localized queries to enter into the social listening tool, and a decision tree protocol to help our social listening staff tag and respond appropriately. Our actions and reports improved the overall campaign by informing changes to the ad creative and copy, flagging any social risks, and stopping the spread of vaccine misinformation.
​
In addition to the social listening project, I was tasked with co-leading the development of a 16-page digital interactive flipbook to promote and share information about the same vaccine. I worked with copywriters, designers, and developers to translate four new medical studies and vaccine proof points into compelling copy, animations, illustrations, and video assets that could be shared with healthcare professionals (HCPs), who would ultimately share it with their patients. We created project timelines and a rigorous review schedule (the flipbook went through four separate rounds of reviews each with medical, legal, and regulatory teams, which all required edits to various aspects of the flipbook).
​
The flipbook was a first-of-its kind in the pharmaceutical industry and broke barriers for GSK to create these kinds of educational materials in the future.
Producing first-ever 10-year sustainability plan and supporting creative assets for Abbott
Project Manager, Lead Copywriter
April 2020 - July 2021
Project management
Sustainability reporting
Copywriting and editing
Creative asset development
I was part of a four-person agency team that helped produce Abbott's 2030 Sustainability Plan, the corresponding communications plan, and several internal and external written assets for Abbott's ongoing sustainability communications, with a focus on articles for Abbott.com, newsletters, and web copy. Click below to read some of the stories I wrote for Abbott.com.
Establishing a new social impact program to get military veterans and families trained and hired in tech
Project Lead, Veterans Affairs Officer
January 2014 - December 2014
Social impact program development
Cross-functional team leadership
Project management
Strategic partnerships
Stakeholder management
In 2014, I led a team from various organizations to develop an initiative that would train, certify, and eventually hire more than 10,000 veterans and their families. Initially called VetForce, the program is still active today — now called Salesforce Military.
To support this multi-faceted program, Salesforce would donate the resources needed to develop a community and provide courses and exam vouchers for free, consulting partners like Accenture and Deloitte would offer free training workshops, my company (RockTech) would provide free licenses to our e-learning software, and we would partner with companies interested in hiring vets (two initial partners were GE and Uber).
I led recruiting efforts to engage veterans service organizations like Wounded Warrior Project and Vets In Tech, training/consulting partners, and hiring partners. I also led the cross-functional team that planned, organized, and executed the VetForce launch event at Dreamforce in 2014. We hosted a promotional event with the California Air National Guard and flew 50 tech executives over San Francisco in a military helicopter.
The launch was a success—in the first year, we enrolled 1500 vets in the program and VetForce was acknowledged on the main stage at Dreamforce 2015 by Salesforce's CEO.